Dragan Glavaš

 

UTJECAJ PANDEMIJE COVID-19 NA UPRAVLJANJE

TURISTIÄŒKOM DESTINACIJOM, PRILIKA ZA NOVI POÄŒETAK

 

DOI: 10.35666/28310438.2020.5.200

UDC: 338.487:616-036.21(497.6)

  

Abstract: Tourism is a sensitive branch of economy which depends on a number of natural and social attractions that can negatively affect tourism trends. Negative factors, whether caused by  natural or human means, will directly affect the reduction or complete cessation of travel, spatial isolation or even partial or complete devastation of the natural and cultural tourist base, which will cause a permanent and often slow recovery. Knowing beforehand about the impact of the COVID-19 pandemic on tourism, primarily in scientific circles, will enable the mitigation of negative measures that will permanently mark tourism as we know it. Therefore, the aim of this paper is to analyze the impact of the COVID-19 pandemic on tourism management as well as the possibility to reconsider the management of a tourist destination in post-pandemic times. The paper analyzes the tourist destination management in Bosnia and Herzegovina, primarily the tourist supply, the target market and tourism policies in crisis situations that are in force. It tries to identify the consequences that the COVID-19 pandemic has left on the receptive tourism market in Bosnia and Herzegovina on the example of several prominent tourist destinations. It is already clear that destinations will have to make additional efforts to create a tourist supply in line with new social norms, which in turn represents a development opportunity for those destinations that adapt to the post-pandemic period in a timely manner.

Keywords: COVID-19 pandemic, tourism, tourism destination management

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