Dajana Vukojević

Tijana Banjanin

Radomir Bodiroga

 

ANALIZA STANJA VINSKOG TURIZMA U BOSNI I HERCEGOVINI

 

DOI: 10.35666/28310438.2020.5.179

UDC: 338.48-6:641/642(497.6)

 

Abstract: Modern tourists are increasingly looking for a complex tourist product that will not only offer them something new, different, exotic and arouse his curiosity, but will also affect all their senses and perceptions. It is this tourist demand that opens a market niche for the development of wine tourism. The purpose of this research is to study and determine the state of wine tourism in Bosnia and Herzegovina. Research shows that, in combination with other types of tourism, wine tourism can greatly contribute to increasing the interest of tourists - both domestic and foreign - for tourism in rural areas and, consequently, the revitalization of these areas. In order to study the situation and opportunities for the development of wine tourism in Bosnia and Herzegovina, a survey was conducted in July and August 2019 and in August and September 2020. A survey was conducted with tourists and wineries that exist in Bosnia and Herzegovina. The results of the research indicate significant development opportunities for wine tourism in Bosnia and Herzegovina, and it can be assumed that the wine areas of Bosnia and Herzegovina have the necessary conditions for the development of wine tourism. Tourists' interest in wine tourism, especially in combination with gastronomic tourism, is growing. Based on the analysis, recommendations are given for further development of wine tourism in Bosnia and Herzegovina. The results presented in this paper are the results of research conducted within the project "State and prospects of wine tourism in Republika Srpska" co-financed by the Ministry of Scientific and Technological Development, Higher Education and Information Society, Government of Republic of Srpska.

Key words: : Tourism, Wine tourism, Bosnia and Herzegovina, Gastronomic tourism

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