Simon Kerma
KONCEPT “TERROIR” U KONTEKSTU VINSKOG TURIZMA (PRIMJER SLOVENSKE ISTRE)
DOI: 10.35666/28310438.2016.4.769
UDC: 911.3:338.48-6:641/642(497.4 Istra)
Abstract: The geography of wine, wine regions and their identities is a fairly under-researched field of geography. This can be accomplished by introducing the concept of terroir, which is a distinctly geographical concept, and thus very useful in understanding both the protection of the geographical origin of wine, as well as the promotion of a wine region in the context of wine tourism development. The author identifies some connections between key elements (identifiers) of a specific wine region, which are important also for its wine-tourism development. Slovenian Istria as a wine district or wine region with a recognizable identity and more or less marked terroir, has been chosen for a case study. Key elements that define the identity of the region and its development potentials were identified by using the Delphi method. Among experts in the wine and tourism and hospitality sector a high degree of consensus has been achieved, which was checked with an online survey of the perception of the studied region between the inhabitants of Slovenia.
Keywords: geography of wine, wine regions, identity of a region, terroir, wine tourism, Delphi method, Slovenian Istria