Lejla Žunić
TURISTIČKA EVALUACIJA MOTIVA (ATRAKCIJA) SARAJEVA
DOI: 10.35666/28310438.2016.4.717
UDC: 338.48-53:79(497.6Sarajevo)
Abstract: Destination of Sarajevo is the most important cultural and tourist center of Bosnia and Herzegovina (1/3 of the total national tourism). It has an extremely valuable tourist motives/ attractions (natural and anthropogenic) and, according to statistical indicators, it has had a positive trend of tourism development in the last decade. It is therefore very important to analyze tourist motives and their importance for the development of tourism. Tourist evaluation involves the assessment of several parameters: attractiveness, rarity, usefulness and accessibility. However, the tourist value of motives is largely reflected through impressions of tourist visitors. Travel experience/ tourist impression is especially important element of tourism which affects the affirmation of destinations in the world and encourages tourism trends. The research problem is the identification and valorisation models of motives in Sarajevo determining their significance. Research methods are: analysis, identification, classification, field work, surveys, evaluation, Hillary du Cross, Likert method, synthesis. The aim of the paper is to determine the actual tourist value of the motives for better planning of the offer. Of particular importance are the results of tourist assessments of the motives because the ultimate goal is to achieve the satisfaction of tourists and positive echo of the destination in the world. The motives of Sarajevo have favourable tourist value and particular importance in planning and development of tourism in Sarajevo destination.
Keywords: tourist destination, tourist attractions, tourist offer, tourist value, tourist impression, identification, tourist evaluation, tourism development