Aleksandra Dragin
Jasmina Đorđević
Kristina Košić
Časlav Kalinić
UNAPREĐENJE PRIKUPLJANJA PODATAKA TURISTIČKOG PROMETA U SRBIJI - POTREBA I ZNAČAJ
DOI: 10.35666/28310438.2016.4.673
UDC: 911.3:338.482(497.11)
Abstact: The main concern of this research is the statistical analysis of the tourist traffic that puts its focus on the ―invisible visits‖. For the case study is taken Serbia, with a detailed case study of Novi Sad, as one of the most popular destinations in the country. In the phase of making a theoretical framework for the thesis, apart from the empirical method, that was used as the basic explicatory method (gathering the exact data), the bibliographic-speculative method (relying to the referential sources) has also been used.During the process of evaluating the results, two statistical methods have been used, based on the statistical procedures: the descriptive (frequency distribution) and the comparative method. It has been noticed that some contingents of tourists are not included in the official statistical data in Serbia, eventwo last decades represent a more than 100% total numbers of registrated forein arrivals in Novom Sadu. The question is what causes the failure of this not-so-small contingent of tourists, speaking at the national level. Is the basic problem in the very definitions of tourists, visitors... Or whether the existing methodology used for statistical analysis is good enough, or it needs to be adjusted to the varying tourist trends and dynamics. This research will offer valuable data critical for improving the methods used in estimating tourist traffic, which can be further used in the field of tourism destination management, the economy of the entire areain general, build-up country brend index, as well as for the needs of stakeholders and of course in the area of sustainable development.
Keywords: tourist traffic, official statistics, Serbia, improving methodologies, invisible contingents