Božić Sanja
Pivac Tatjana
Blešić Ivana
Lukić Tamara
NAIVNA UMETNOST SLOVAKA KAO TURISTIČKA ATRAKCIJA U VOJVODINI – STUDIJA SLUČAJA GALERIJE NAIVNE UMETNOSTI U KOVAČICI
DOI: 10.35666/28310438.2016.4.762
UDC: 338.48-53:7.011.26(=437.6)(497.113Kovačica)
Abstract: Nowadays, tourism can greatly contribute to the local population to preserve their customs and culture in various ways: by organization of various events, through cultural institutions (museums, galleries) and preservation of traditional crafts. This is the case with many ethnic communities in Vojvodina (Slovaks, Hungarians, Russians, and others), which managed in this way to preserve the authenticity of their culture in a multicultural environment. Slovak naive art in the Gallery of naive art in Kovačica, particularly stood out on the tourist map of Vojvodina's attractions, being visited by more and more tourists each year. The most renewed Kovačica's naive painters that contributed to the affirmation of the artistic life of Vojvodina Slovaks are: Martin Jonas, Zuzana Halupova, Jan Knjazovic, Martin Paluška, Jan Sokol and Jan Venjarski. Due to the great work and talent of these artists and their successors, the art of Slovaks‘ naive in Vojvodina became acknowledged around the world and contributed to the preservation of their culture in this area. Gallery of Naive Art in Kovaĉica is the most visited tourist attraction in the municipality of Kovačica, primarily due to the painter Zuzana Chalupová and Martin Jonas. The main objective of this study is to show the great value of naive arts of Slovaks in Vojvodina (which has a long tradition and dates back to the 19th century), through a case study of the Gallery of Naive Art in Kovaĉica. The work emphasizes the role of this museum in preserving the culture of Slovaks in Vojvodina, and provides proposals for its further affirmation through improved promotional activities and networking with similar cultural institutions of this ethnic group in Vojvodina.
Keywords: naive arts of Slovaks, cultural heritage, cultural tourism, Vojvodina, Slovak ethnic group