Ismir Bradić
MJESTA RATNIH DOGAĐANJA I RATNI MUZEJI KAO TURISTIČKE LOKACIJE I ATRAKCIJE U BOSNI I HERCEGOVINI - ANALIZA NA PRIMJERU SARAJEVA
DOI: 10.35666/28310438.2014.3.433
UDC: 338.48:341.48(497.6Sarajevo)
Abstract: Bosnia and Herzegovina sees its chance primarily in the diversity of forms of tourism which entails multiple available offers. Based on the diversity of tourist offer, an at-tempt needs to be made in forming tourism niches that are not part of the tourist attractions of neighboring countries. For example, Sarajevo offers tourist tours that feature sites of the past war. It is these themed tours that are providing tourists with the possibility of gaining knowledge and understanding of adverse events from the previous war, as well as current developments that imply positiveness. Unfortunately, due to concerns that promoting war tourism could develop a bad image, such tours are not advertised aggressively. Tourist image of Bosnia and Herzegovina was established with potential visitors through lack of information and uncertainty. Images of war are often more present in the eyes of potential visitors than current events and tourist information. All of this leads to doubt and hesitation of potential tourists about the progress and security in Sarajevo, and, therefore, also in Bosnia and Herzegovina. In order to establish a more positive image it is necessary to rethink the current plan and develop a new marketing strategy without ignoring the war past that is recent history, and therefore an integral part of the country.
Key words: Tourist Offer, Bosnia and Herzegovina, war sites, war tourism, marketing strategy.