Enisa Kulašin

 

PERSPEKTIVE RAZVOJA BANJSKOG TURIZMA U BOSNI I HERCEGOVINI

 

DOI: 10.35666/28310438.2008.2.412

UDC: 911.3:338.48-6]:615.8(497.6)

 

Abstract: There are sixteen spas in Bosnia and Herzegovina at present and they are registred as medical institutions. A small number of them offers high level of medical treatments and rehabilitation programmes, wellness programmes, sports activities as well as healty food in an ecologically preserved environment which is the essence of development of European spas. Through revision of Strategy for development of spa tourism, through Action plan on competitiveness comparing our neighbouring countries, marketing plans and investment plans there is a possibility for a long term development of this branch of tourism. It is a complex planning activity that requires high level of professionalism as well as active participation of the local community which has to express their needs. Trough forming of the spa brand that will be the reflexion of the development of spa areas there is possibility to build the marketing plan and entering the markets. It is a path towards dicovering physical, planning, business and market solutions that will open new perspectives of development of natural and geographical resources that is not used only for treatment of ill people but for providing tourism offers whose essential orientation is rebuilding of mind, body and soul through a new culture of enjoying. The development of spa tourism should contribute sustainable development of many local communities, they will activate their resources through these activities, and the final result will be improvement of quality of life in these areas.

Key words: spa, tourism, rehabilitation, development.

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