Abstract
Old folk sports and games are deeply rooted in the cultural identity of the people in which they originated, as part of folk tradition and culture, and have changed very little throughout the history. They are mainly related to rural areas, and UNESCO has recognized them as protected elements of intangible cultural heritage in the 21st century. The geographical area of settlement, similar historical, cultural and linguistic heritage, as well as multiculturalism and multiethnicity in the former Yugoslavia, influenced the old folk sports to be characterized by the same / similar rules, regardless of whether they were organized by different peoples and thus linked to their cultural tradition. The subject of the research is 11 events that are organized today on the territory of Bosnia and Herzegovina (BiH), with the aim of promoting old folk sports and games. The aim of the paper is to determine the place and time of organizing the mentioned sports, their representation and character, as well as the presence of accompanying cultural and entertainment content, as elements that represent a new tourist destination and tourist product of BiH. The paper applies the methodology of categorization and classification of event tourism.
Keywords: old folk sports and games, tourist product, BiH